Articles Marketing Strategy
Articles Marketing Strategy: Catch Targeted Traffic For Free.
You invested in a brand new laptop, a wide screen, a catchy Premium Domain name ($3000 and more on GoDaddy), an unlimited host for life with 1To/s bandwidth, the last top class web design software… and now you can put any dollars in the promotion of your website and your affiliate products. Don’t worry, it happen even to the best.
You know what, it doesn’t matter; here I’m going to show you how to generate targeted traffic for free, nada, 0! Interested? Yes, so let’s talk about Articles Marketing!
1. Articles Marketing Strategy : The free traffic generator!
Generally, nobody go further than result page 3 when searching for something, so one key factor to be found on the web is to reach page one of the Search Engines (Google, Yahoo, Bing). Even if you do all the SEO inside your website it will be hard to get all the exposure you need to get high traffic.
The solution is to build backlinks with top ranking websites, this can be done by publishing articles marketing in Article directories. These directories allow you to put your article with your links as long as you follow their author guideline.
2. Articles marketing Strategy works best with The Long Tail Keywords
Publishing in good ranking websites doesn’t ensure your article to appear on Google page one. Therefore, as per your website, you have to target specific keywords all along the text. Also, what you want to do is to focus on very specific public to have the lowest competition possible. The long tail keyword is the solution for you!
The Articles marketing strategy is to offer help and answers to potential question people could have in any topic related to your product/service. So, the keywords phrases should be very specific.
Example:
You promote Golf clubs;
The competition is hard for such a popular market.
The articles could help to improve the game skills, so it could finish with “tips”, then the long tail keywords for your articles marketing could be:
You can see that the competition is much lower for some specific keyword phrases: 256 websites against 1.8M… you decide.
You can use Search Engine Keyword tools to help you to find new keyword phrases with low competition (see above WA Keyword tool).
The best tools are:
Google Adwords Keyword tool: This service is free. Very useful, you can get a selection of 100 keywords for any expression or list of expression you enter in the query field. In addition to the list, you also obtain the competition, number of search and xxx for each expression.
Wordtracker: $59/months. Very competitve keyword tool that help to target high converting long tail
WA Keyword tool: Included in the WA membership. This tool is very similar to the Google’s one but offer extra functionality like the exact competition, a selection of keyword that convert better, and the very useful “article impact” and “PPC impact”. This last indicator gives a rate from 0 to 10 (the higher the better for you) for each expression based on the number of existing Article and Ads including the keyword.
3. Catchy Title
Ether you follow a Pay-Per-Click or Article marketing strategy, you have 1 second to convince, so you need to catch the attention of the reader. Many people just scan the web to find the last scoop in the field they like, so be imaginative with your title and push them to read your articles.
Example: “My Top 5 Golf Short Game Tips”
Remember that the other of your articles marketing is Google, so don’t forget to include your keyword in the title! This is critical if you want to be identified as a relevant result by the Search Engines.
4. Original and interesting content
You are not the first one that decides to go for the Article marketing, and you will find a lot of them throughout the web. You will also find many PLR products (Public Label Right article that you can use legally). If you really want to bring traffic on your website, do not just copy and paste what you find online. The reasons:
- In the case of copying existing website, it is illegal to copy the work of others (website are cover by copywrite).
- In the case of PLR, other already used them therefore they allow you to use it. The problem is that most of the article directories will reject your submission due to duplicated content. They might come from an automate article writer… and sound like an automate
- You are unique, so show it in the information you give and the style you write it. Don’t block yourself in the boring lecture style and propose something fresh!
Important: Don’t stuff your article with keywords phrases; Google might recognise it as spam content. So, try to have 1 – 2% your long tail keyword density throughout the article.
5. Publish your article to high ranking directories
As I said at the beginning the most important in articles marketing is to publish your production on top ranking directories that will give you high PR (Page Ranking). The higher is the PR of a directory, the better it is for your links. Here is a list of the website where you should publish:
PAGERANK 6
* http://ezinearticles.com/
* http://www.goarticles.com/
* http://www.selfgrowth.com/
* http://www.isnare.com/
PAGERANK 5
* http://www.articledashboard.com/
* http://www.articlecity.com/
* http://www.site-reference.com/
You can publish each article in one or more of these websites. But if you really want to increase your exposure and avoid the duplicated content tool of Search Engines, I advise you to spin the article (and title) to have at least 30% of difference.
6. Get targeted traffic Linking to your website
Before to submit your articles, make sure that
you added the link to your website. Most of the directories work the same way: you can put links only in the resource box and author bio.
The best way to put your links is to create an anchor:
<a href=”yourwebsitelink.com”> Your linking Text </a>
The first part (in blue) is the target place of the link.
The second part (in red) is the text that will appear in your article.
One of your anchors can be the name of your site and another one your keyword phrase. In any case they should be different
Conclusion
A last point, by multi publishing the same article everywhere, Google will count only one link (so not very helpful for the SEO) and show up the most relevant page (generally the website with highest PR). However, the Article marketing strategy consist on building as much backlink as possible (with high ranking website), so multi publishing you will build several links to your website that visitors of the Article directories can follow. And voila!
Now, you know the basics of the Article marketing strategy: you should choose long tail keywords rather than single word, you must attract the reader with a catchy title, the content of your article marketing should be unique and helpful, the anchors of your link must be different and finally I advise to publish mostly on high ranking directories.
You can learn advanced article marketing strategies from one of the resources I reviewed for you.
